AI and the Future of Advertising

With the rise of technology, no industry has been left untouched, including advertising. The integration of Artificial Intelligence (AI) into advertising has led to new discoveries and opportunities for advertising companies. It is no longer possible to think of advertising without technologies such as Artificial Intelligence. The possibilities of AI in advertising are limitless and this article is an insight into how AI is changing the landscape of the advertising industry.

Digital advertising has been around for over a decade and is the primary form of advertising presently. However, with AI, this can be taken to another level altogether. The prominence of social media platforms means marketing tactics can be tailored to individual users’ preferences based on the data they have shared across their social media. This way, AI creates a more personalised experience for the user, enhancing the effectiveness of the advertisement. We now see advertisements targeted at us based on specific activities such as online shopping, Google searches, or even what we post on social media.

One of the most intriguing AI concepts in advertising is programmatic advertising. This is the process of automated buying of media that is powered by algorithms. The aptitude of AI to use the data it has gathered to make informed decisions on what ads to serve when and where, is changing not only the advertising industry but also the way businesses think about targeting customers. Programmatic advertising can also be cost-effective as it eliminates the need to hire people to manage advertising campaigns, as well as the risk of human error in monitoring advertising campaigns manually.

In addition to automating advertising processes, AI chatbots have also become prevalent in providing customer service to consumers. Chatbots have transformed the way businesses communicate with customers by providing instant support, solutions, and answers to customers’ queries. Chatbots are also becoming smarter by using machine learning capabilities to understand natural language and provide precise responses to requests. This capability further pushes the boundaries for AI in advertising, as chatbots have now become an extension of customer engagement and elevated the customer service experience.

In conclusion, AI remains a game-changer for the advertising industry, offering endless possibilities to revolutionise how businesses reach potential customers in high volumes. As we become more integrated with technology, AI will become even more effective in understanding human behaviour, giving advertisers more tailored ways to target us. With AI’s increasing capacity, we can’t wait to see what more it has to offer the advertising industry.